About Mark

Mark Copeman is the founder of Wisecurve LTD, which brings together a number of his ventures.

He is the author of the books, MSP Secrets Revealed and Helpdesk Habits, as well as being the creator of the online customer service video program of the same name.

1,500 technicians have now been certified by his unique, flagship IT customer service programme, Helpdesk Habits It aims to transform technicians into Helpdesk Superheroes.

He runs TechTestimonials.com – the only video / written testimonial service dedicated to the tech industry and has recently added his Web Success 101 programme for MSPs and Website review service to the portfolio.

Mark is also a regular real life and virtual conference speaker on the subjects of customer service, the power of habits and MSP website conversion techniques.

Mark is also a video presenter and conference host in between consulting for IT businesses, where he focuses on creating content, sales and marketing.


A serial entrepreneur, in April 2018, Mark sold his 50% share in the 1-click customer satisfaction SaaS tool, Customer Thermometer, after 8 years of growth.

He started Customer Thermometer in 2010, with his co-founder Lindsay Willot and built the business up to 1,000+ customers, winning the likes of Facebook, Dropbox and Dollar Shave Club.

Initially creating and developing the service, he learnt the ropes by being Customer Thermometer’s helpdesk, before moving on to enterprise sales and focusing on the IT support marketplace.

Before Customer Thermometer, Mark built and sold two content marketing agencies, Twist Media in 2006 and 8:45TV in 2014.

During that agency time, Mark developed his skills both in front of and behind the camera, fronting various corporate TV productions and training videos.

As an early adopter of green screen filming in the corporate market, Mark’s YouTube channel has over 21,000 subscribers and nearly 5 million views.

Early career

Mark began his career in BT, having been sponsored by them at Bristol University, where he studied Electronic Engineering and ran Bristol’s RAG charity efforts whilst DJ-ing most of the University’s major events.

He joined BBC Radio Bristol as a presenter, where he interviewed the rich and famous. Notably, Jamiroquai, The Farm (remember Groovy Train?), Shakespears Sister (when they were at #1 with ‘Stay’), Smith and Jones and the sadly departed Jeremy Beadle and Keith Chegwin.

Mark is married with 2 children and lives in the village of Bray, the home of 50% of the UK’s 3-starred Michelin restaurants. He loves to cook and run, but not necessarily at the same time.