I’m really enjoying curating my next book, MSP Secrets Revealed episode #2. It’s inspired me to do more interviewing – another love of mine. I’ve been fortunate enough to work with the brilliant Craig Pearson over the last couple of years. He’s the sales and marketing director at Your IT Department, here in the UK. […]
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This is the next article in a series of adapted excerpts from my book, MSP Secrets Revealed (episode #2 is coming soon, with your help). I wanted to share some of the interviews I did for that book with the world at large and so each month during 2022, I’m sharing one secret from the […]
Some thoughts, as I fly home from the amazing Emirate of Dubai this morning (I urge you to sample it one day). I’ve spent the last day with a growing IT business here, filming client testimonials, an about us video and planning out their shiny new website. 1) When you film testimonials with your clients, not […]
People buy from people Prospects don’t buy from ‘companies’, they buy from people and as a rule, people don’t buy dull, boring people. In our online world, it’s not possible to buy from a person as such, however we all buy with emotion and the way you make people feel through your online presence will […]
Every month, I’m publishing one secret from my almost best-seller, MSP Secrets Revealed. Reflecting on it recently, whilst I had a brilliant time researching and interviewing and I learnt a lot (more) about business, it’s only when I started to talk to people about their ‘stories,’ the interviews became even more revealing. Some IT professionals […]
In my experience, a customer is only too willing to help a business they enjoy working with, to be successful. Remember this statement, as you think of the right way to approach a customer. Done in the wrong way, being asked for a testimonial for your MSP business can be seen as an onerous task […]
On 17th April 2020, I published my second book, MSP Secrets Revealed. In September 2019, my original plan was to put the call out for contributions and have a great resource of secrets and tactics for 100 people by the end of that year. It turns out that life doesn’t work like that 😮. It’s […]
This is the first article in a series of adapted excerpts from my book, MSP Secrets Revealed. I wanted to share some of the interviews I did for that book with the world at large. The first one is the highlights of an interview with the very awesome Juan Fernandez, previously of Imagenet Consulting. He […]
I love working with smart people. It’s inspiring. I worked with someone a while ago who really gets selling. He understands how to get inside buyers’ heads and the concept of talking a buyer’s language and really – I mean – really – figuring out what they are looking for in a service. Adrian Evans […]
I have reviewed a lot of MSP websites over the last few months. A lot! Every time an MSP books a review with me – I send them a few simple questions. One of those questions is for them to list the keyphrases or key words that they would like to be found for in […]