22 bite-sized videos, across over three hours of content
Videos expand on the checklist with examples and tactics
Case studies and examples of the good, bad and the ugly in the IT industry (and others)
Statistics to make you think
Tools and services recommended as relevant
SEO tool walk through demos
Modules covered:
- Programme introduction
- Why is this so important
- What this is what this isn’t
- Top 10 mistakes MSPs make
- POSCAP™ checklist introduction
- Personality – visual
- Personality – written
- Online presence – Google My Business
- Online presence – social media
- SEO – keyphrase focus
- SEO – keyphrase implementation
- SEO – imagery
- Content – copy
- Content – conversion
- Content – site elements
- Content – social proof
- Aesthetics – style
- Aesthetics – header/footer
- Platform – overview
- Platform – speed
- Platform – analytics
- Where next – how to get started